Installing Google Analytics in WordPress is essential so that you can check your results and make even more strategic decisions. The GA installation stage sounds extremely technical, however, it is simpler than you might think. In this article we show you the step by step to do it! Ivan de Souza Feb 8, 20 | 5 min read how to implement Google Analytics in WordPress As a good Marketing professional would say: ” In God we trust, all the rest bring data !” Data monitoring and analysis became essential to do a good Marketing job . Every day you bet on strategies to increase the acquisition of new users on your website or blog and convert that traffic into leads. You invest in organic strategies, paid media, social networks, email marketing , among others.

Ultimately, you want to know if your strategies worked, which ones performed better, and what you should keep investing in, right? Well, the only way to know if you are really generating results for your company and New Zealand WhatsApp Number List your strategies are working is by looking for answers in the numbers. For that, you can use Google Analytics, Google’s free analysis tool. Haven’t installed Google Analytics in WordPress yet ? Keep reading this article and learn how to do it! What are the advantages of using Google Analytics? Before starting the step-by-step installation, it is important that you really understand what Google Analytics is and what its benefits are. In short, this is a free tool from Google that offers various analysis parameters about your website.

Some of the main advantages of using Google Analytics are:the tool is free; you can see quantitative analysis of your website (how many people visited, time of each session, etc);It is also possible to see qualitative analysis (where are the people who visited you from, what pages they visited, what path they took to get to your site, etc);It is possible to make a conversion funnel , measuring how much financial return an action has brought. Now that you know how essential Google Analytics is for your Marketing operation , follow the step by step below and discover how to install it in WordPress. How to install Google Analytics? After creating an account in Analytics, so that you can access the data of your website you must install Google Analytics in WordPress . In this post, we show the two most common ways to install: through a plugin and inserting the code directly into your WordPress template . If you are looking for a quick and easy integration, the plugin may be the ideal option in this case.

However, if you prefer the manual path, we recommend that you notify your developer to ensure a backup of your website. Step by step to install Google Analytics through the pluginThe most famous Google Analytics plugin in WordPress is MonsterInsights , and this is the one we will use in our step by step. It is used by over 1 million websites and its free version already provides the Analytics insight for most functionality. To get started, the first step is to install and activate the MonsterInsights plugin. To find it, log into WordPress and click on “Plugins” in the left sidebar. When entering the plugins screen, search for “MonsterInsights”:Then click on “Install Now” and then on “Activate”.

The plugin will show the following screen:Choose the category of your website – Business, Publisher or E-commerce – save and continue. Next, a new screen will appear for you to connect Analytics to WordPress. Click on the “Connect MonsterInsights” button to continue setup. By clicking the button, the plugin will take you to a Google login pop-up. Here, you must select your Google account linked to Analytics. Once you select it, click “Allow”. We are almost finished! Now is the time to select the website you want to analyze. To do this, just indicate the domain and click on “Complete Connection”. MonsterInsights will ask you a few questions about your website settings, but don’t worry so much, the default settings work for most sites. The two screens you’ll see next offer optional features that are not tied to using Analytics. The first one includes other MonsterInsights products and updates. The next one talks about another plugin, WPForms . You can skip these sections.

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