As a precaution and only when I edit Andorra Email Lists other people’s texts Yet ‘but’ has a hidden . Power once you use the word in the right way Then that protection is no longer necessary In fact . You have a very soft landing in the subconscious Afghanistan Email Lists brain of your readers. Until I stumbled upon the word ‘but’ During a quick CTRL-F action on this signal word I understood why I had tripped . The text of a few hundred words contained ‘but’ times Luckily I was wearing my helmet Afghanistan Email Lists and knee pads .
Engagement Makes Your
Probably in the hope that this word would Andorra Email Lists guide the reader through the story Wishful thinking . One of my guilty pleasures is watching the TV show Blind Date. If at the end of a date one person says to the other: “I thought it was a really nice date, but…”, you can already see the mood coming. But… everything before the word Andorra Email Lists ‘but’ is not true The word but has a negative association in our unconscious brain. Think about it: when you receive a compliment followed by the word “but,” you’re probably thinking, “Oh dear, now comes the bad news.” Do you also find yourself giving a compliment before you deliver Afghanistan Email Lists bad news? I understand. It is therefore very humane to first give your conversation partner a positive vote before sharing the bad news. It’s a shame that, despite the good intentions, it often has the opposite effect.
Brand Shout Out
You have given very convincing Andorra Email Lists arguments, but we are not making a deal’Your . Efforts are greatly appreciated but your contract will not be extended ‘What . Great reports, but I do see an unsatisfactory score here ‘ Do you see what’s happening The compliment is invalidated by being . Followed by ‘but’ At the same time that one four-letter Afghanistan Email Lists word ensures that there is more attention . For what you say after. This makes the negative message appear even more negative. And that when you meant so well. Your brain is erasing it I’ll take you through how that works: in the subconscious brain only one so-called eraser is Afghanistan Email Lists activated when you hear the word. This eraser ensures that everything before it is forgotten. Professional magician and mentalist Tim David refers to this as the but eraser in his book Magic Words . And it doesn’t stop with erasing the message for ‘but’.