Monographic course on Internet Law at CEF.- Center for Financial Studies Know the legal responsibilities that exist in the digital environment to protect your company Monographic course on Internet Law at CEF.- Center for Financial Studies
Know the legal responsibilities that exist in the digital environment to protect your company Eyeblaster, the leading independent provider of integrated digital advertising solutions, has announced its latest findings on video, which indicate that online video advertising outperforms when it has a presence alongside emails and editorial content such as news, French Email Lists business, sports or music, but lags behind on social media and gaming environments. The study also confirms that video advertising increases interactivity, doubling the interactivity time (Dwell Time) and increasing the interactivity rate by 20%. As a result, video doubles the ROI over the non-video multimedia environment.
As marketers increasingly take advantage of video on the Internet, this new study, which analyzes billions of impressions, provides a new perspective on what, where, when and why video advertising attracts users in Internet. The review of user behavior by frequency of exposure shows that campaigns with video advertising achieve better results with lower exposures compared to multimedia campaigns without video. For example, users exposed to an ad with video twice have the same interactivity rate as users exposed to an ad without video three times.
“When it comes to online advertising, savvy account managers use video to work the bottom two of the funnel in the consumer buying process to increase bottom line,” says Gal Trifon, CEO and co-founder of Eyeblaster. “Online video advertising causes interactivity and Eyeblaster data shows that users are more forced to play with the ad that contains video. A mix of in-stream, banner and floating ads enables advertisers to engage their target audience regardless of where they spend their time on the Internet. ”
Over the past four years, video print growth has outpaced multimedia growth by 60%. Eyeblaster data suggests that from early 2006 through the second quarter of 2009, video impressions have increased more than sevenfold in the US market and tenfold worldwide.
Key milestones highlighted in the video report include:
In-stream video advertising has the highest proportion of fully playable ads compared to other formats.
Creative decisions play an important role in ad performance: user-initiated video rollover works best followed by auto-initiated video; one-click user-initiated sessions perform worse.
Weekdays from 9:00 a.m. to 5:00 p.m. are the preferred time for users to view banner and floating video ads.
Relatively few users see video advertising with sound; booted video has the highest rate with sound.
Increasing the video length by one second reduces the rate of fully played video by 2.8% on average.
The patent, granted on January 7 under the name: “Real Estate Claim in panoramic or 3D mapping environments for advertising” will be the basis for launching the technology and potential of a software capable of identifying different surfaces, posters and billboards through Google Street View, thus offering brands and advertisers the possibility of advertising by replacing these surfaces with their own advertisements.
To test this new technology, Google will carry out a series of initial practical applications as an example of its use and integration. One of them will be to use this software to recognize the posters of a theater, being able to replace their information so that your billboard advertisements are constantly updated with new promotions.
The implementation of this new technology will make it possible to highlight and recognize the different points of interest and advertisements in the Google Street View images, in turn being able to provide related information or links.
Faced with this new horizon of advertising possibilities, unknowns and questions arise in relation to the operation of the acquisition and contracting of these new spaces that, according to the patent, could be established through auctions in which the owners of the “surfaces or physical properties could even intervene claimed real “.
Although all this corresponds to the basic concept developed and detailed in this new patent, for the moment, this is undoubtedly one more among thousands of ideas commonly developed and of which not all manage to mature to give way to new products or real services.