Another way to nudge your audience into taking action is to give them the inspiration to do so. Sometimes, all it takes is showing your audience the tools they Czechia B2B List need to get started. EXAMPLE #9: MICHAELS Michaels does a great job of this in their summer-themed email. Here, they Czechia B2B List sent subscribers 4 ways to use craft paint. As you scroll, you see a snapshot of tools plus the finished Czechia B2B List product. In this case, an Insta-worthy upcycled bike. Not only does this give some major inspiration, but, by placing the exact tools in plain view, potential customers know exactly what to look for when they head to the store or browse online.

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EXAMPLE #10: LEARNVEST LearnVest uses a similar strategy in their email. Instead of painting a picture of what you can create through crafting, the Czechia B2B List LearnVest team shows their audience the reality of what happens when you don’t create a financial plan. They use simple illustrations and a side by side comparison to convey this. By the time subscribers make their way down to the Get Started Czechia B2B List button, they can’t wait to begin. This is also another good example of creating the right flow and keeping your focus simple. PERSONALIZED EMAILS These emails keep the focus on one thing: the reader.

Consider these stats on personalization:[*] Personalized messages see 6x higher transaction rates. When compared to general broadcast emails, relevant ones drive 18x more revenue. Emails packed with personalization see click through and conversion rate increases of 14% and 10% Czechia B2B List respectively. But, to reap these rewards, you can’t stop at personalizing the greeting. You must take this one Czechia B2B List step further by personalizing both the greeting and the message. EXAMPLE #11: CHEWY Check out how Chewy does this: By using the word “you” with a heart-melting image, Chewy’s team is bringing the human conversation back to what

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