This is a great way to drive sales without coming across as too promotional. The Mack Weldon team also uses similar terms to Vitamin Shoppe with their “you’re getting the gift” messaging. Again, the focus is on the audience. #TakeNote EXAMPLE #24: RUNKEEPER Runkeeper Ecuador Email List takes both of these a step further by personalizing their milestone message. With this email, I’ve hit a six year anniversary with the Ecuador Email List workout logging app. To show their appreciation, they sent over a 25% discount off their paid version. But here’s where it gets interesting. Before they offered the discount, they pulled in another piece of information that made this

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message feel more personal. They mentioned that I’ve made close to 400 trips with them. Between this, the personalized greeting, and the 6 year anniversary email that’s specific to my personal milestone, it feels like the offer is hyper-exclusive to me. FOMO EMAILS It’s not just for high school Ecuador Email List kids… FOMO, or “the fear of missing out” is real. It’s that nagging feeling you get when you stay in on a Friday night, the reason you sign up for every single new social media platform that comes up, and why you’re jealous of a friend attending a wedding you weren’t invited to… even if the wedding was the last place you wanted to be. That’s bad news

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for your personal life, but good news for your email marketing. EXAMPLE #25: MICHAELS You can trigger a FOMO reaction through scarcity, like Michaels has done with their sale recap email: If you’re Michaels’ target market (which hopefully you would be if you were on their email list), Ecuador Email List this is a simple reminder of what you could be missing out on if you don’t take advantage of the sale. EXAMPLE #26: DEREK HALPERN Another email marketing genius who uses FOMO emails to get attention is Derek Ecuador Email List Halpern: The subject line alone triggers some serious FOMO anxiety, and he cuts right to the chase in his recap email with the

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