2 out of 5 Spanish listeners claim to have listened to one during the last month, a figure that makes us the country with the highest proportion of listeners in the world. 70% of Internet users consume online audio on a daily basis. Philippines Email List About 8 out of 10 Millennial and Generation Z listeners find audio an escape route, and 40% of them are more reliably and trusted by podcasts than traditional media. The contents most consumed by Generation Z are videos and music (83%) and only 28% of them listen to the radio compared to 54% in the case of Millennials.

It is undeniable that audio is experiencing a moment of exponential development throughout the world. Radio, which seemed almost extinct since the arrival of television and video games, has risen from its ashes in the form of a podcast : a hybrid element adapted to the new digital age.

The podcast phenomenon, a term that merges iPod and ‘broadcast’, has only grown in recent years. So much so, that the report The State of podcast universe published by VoxNest shows that downloads of podcasts in Spanish grew by 94% during the first half of 2020 and 2 out of 5 listeners in Spain claim to have listened to one in the last month . This data, according to Reuters Institute, makes us the country with the highest proportion of listeners in the world . A dynamic that will continue to increase in 2021. In fact, the IAB Spain Annual Online Audio Study reveals that 70% of Internet users consume online audio on a daily basis Aware of the boom in online audio, Qustodio has carried out an X-ray of the consumption of podcasts in minors in our country.

Far from the general belief, young people listen to the radio. According to the EGM of the first quarter of 2020, the penetration of radio by age shows that young people under 24 years old account for 48.8% . In addition, figures from ‘Culture Next’ indicate that 74% of Millennials and Generation Z (young people born after 2000) find an escape route in audio and, for the latter, the most consumed content to relax are: true crime podcasts, a pop music playlist or playing ambient sounds. Added to this is that for 4 out of 10 podcasts convey more reliability and confidence than traditional media.

Regarding the platforms most used for consumption in Spain, according to a study by Digital News Report 2021, YouTube leads the ranking with 27% of Spaniards who use it only to listen to podcasts, followed by iVoox (20%), Spotify ( 18%), Google Podcast (16%) and, lastly, the news media or broadcasting websites (10%).

Although there are many things that Gen Z and Millennials share, there are some differences. According to the study The new media consumers: Millennials versus Generation Z of the Observatory of Leisure and Digital Entertainment (OCENDI), the contents most consumed by Generation Zeta are videos and music (83%) and only 28% of them affirm listen to the radio compared to 54% in the case of Millennials.

“This new form of entertainment and communication is here to stay. For this reason, knowing what content our children listen to, as well as proposing those that may be of interest to them, is the task of today’s families. There are podcasts of all kinds: from those of fiction to they tell stories that can promote the taste for reading even those that help you learn English from home “, declares Eduardo Cruz , CEO and co-founder of Qustodio.

 

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