Course on e-Marketing at CEF.- Center for Financial Studies
To learn about E-Marketing, identify the strategies, their implementation and their success stories Master in Digital Marketing Management – UPF-BSM Acquire specialized knowledge to manage the digital marketing of your organization. Digital Marketing has taken a great leap and an important step within traditional Marketing. Lithuania Email List People eager to be increasingly better informed and to know the latest in the market, has given way to companies being in need of constantly updating and renewing themselves at the same time to inform in the most optimal and effective means of the availability of that product in the market. According to a recent study by Zoomerang for Sapient, more than 60% of surveyed marketers consider that digital marketing (Including mobile marketing) will account for more than a quarter of the global services of its agencies. The data in this study reflects that digital marketing continues to grow and gain importance. Almost half of the respondents (45%) acknowledge that they maintain among their objectives to implement plans to adapt to these new digital knowledge. Similarly, eight out of 10 believe that interactive and digital marketing agencies are acquiring greater value every day and a more important role within the professional marketing and advertising industry. The growth of digital marketing remains associated with technological evolution. And while investment in these types of stocks already outpaces other trends and media, it still accounts for less than 10% of total US ad spend.
Digital Signage is one of the fastest growing markets today, becoming a tool to entertain, inform and influence customers and / or employees of companies If we have ever wondered about innovations and new formats advertising of the future we would undoubtedly be surprised to learn about many of the new proposals and creative ideas that are being presented in this sector. Bordering on the futuristic reality of mythical science fiction films, Digital Signage immerses us in a world where the atmosphere of “Blade Runner” could seem more like a thing of a distant past and proof of this we could see in TOTAL MEDIA 2008, the first International Exhibition of Digital Signage, Digital Signage, New Media, Dynamic Marketing, Mobile and Proximity held in Madrid last September. Broadly speaking, we could define Digital Signage as “a set of computer technologies and solutions that allow the creation, distribution and publication of advertising, promotional and / or informative content, through the use of electronic devices to display the content in a dynamic way and in real time, at one or multiple points of sale for a specific audience ” . And is that the solutions provided by Digital Signage are not just limited to the advertising market, there is a whole world of possibilities in the field of communication in capital letters. In Spain, there are already many companies that have corporate channels to provide information, entertainment and training to their employees. Traditional advertising is fragmented through many media, more competitive with each other, due to the many television and radio networks, which means a way to avoid ads. A trend that has been seen in the case of the British television channel ITV, which in the United Kingdom obtained a massive decrease of 9.6% in the first half of 2007. The Digital Signage offers an alternative that improves the qualities of three of the most powerful media: television, outdoor and POS (Point of Sale) Digital Signage is above the fast growing advertising sectors as it offers brands, agencies and media owners of the same style a very powerful visual form of television. The close customer is the goal of digital and the relevance of the POS in a single and powerful concept reaches the consumer outside the home and at the point of sale, taking advantage of the full potential of the digital age. A potential, this one, inexhaustible in terms of personalization refers to the fact of personal interactivity as well as as a mass message.