Monographic course on Internet Law at CEF.- Center for Financial Studies Know the legal responsibilities that exist in the digital environment to protect your company ACL Direct Promo · We know about Relationship Marketing We are experts in loyalty and incentives · Malta Email List We like to create unique experiences Some time ago we talked about the fact that the future of advertising predicted great changes in terms of the media and supports that could offer greater reconversion and effectiveness when creating and transmitting advertising messages to consumers. and the commercial vision of video games has led to the development of new Marketing disciplines such as Gamevertising, ingameadvertisibg, advergaming or webadvertising, etc … in a search for new advertising formatsmore attractive and effective using video games as a support. Currently, video games constitute a million-dollar industry and a potential market that even exceeds the sales of other markets such as music. During 2006 the sales figures generated by this industry worldwide stood at $ 31.6 billion. A year later, in 2007 these figures continued to grow to reach 37.5 billion dollars.The video game industry compared to other industries such as television itself shows numerous differences, especially in terms of figures since the Its own advertising market reaches figures of more than 100,000 million dollars. The video game industry movesDuring April 8 and 9, Personalities from the video game industry met in San Francisco (USA) to discuss marketing and electronic entertainment.
Well-known marketing and communication managers such as Peter Moore from EA, Laurent Detoc from Ubisoft or Nolan Bushnell from Atari were present at this event and shared their vision with the rest of the attendees. “These speakers represent the best of marketing in the video game world and the future of interactive entertainment. His work in the industry is recognized and outstanding, “said Jonathan Block-Verk, president of MI6. According to Nolan Bushnellfounder of the Atari company and one of the pioneers of the video game industry “Americans spend an average of 27 hours a week on television, while they spend 7 or 8 hours a week on video games. Both figures, the advertising market in video games should be around between 25,000 and 30,000 million dollars. But it is not like that. “As interesting data we can mention the topic that video games was a world destined for the youngest public. Over the years this topic has changed and today the average age of people who regularly spend part of their time playing video games has increased above 35 years of age, which implies that the target audience to which theMarketing and advertising campaigns is much broader than 5 years ago.