In this content we are going to share 6 stages that are essential when creating a virtual store and starting to generate sales online. Ivan de Souza Mar 3, 20 | 6 min read 6 simple steps to create an online store for your brand Choose your niche and product Choose your e-commerce platform Acquire a hosting plan and a domain Choose a suitable design for your online store Add content and necessary functions to your store Promote your store With technological development, we become more and more tied to the Internet. Today, it is almost impossible to find a person who has never bought anything online. It is estimated that by the year 2040, about 95% of all purchases will be made through the Internet.
So, the importance of e-commerce is hard to underestimate, and if you’ve ever doubted whether it is worth creating a virtual store, don’t hesitate another minute! Not sure where to start? Today we tell you about the main steps you must take to create an online store: from choosing a platform and templates for online stores to setting up and promoting them. Step 1: Decide what you want to sell This is an important step that determines the future of your business. In general, you can choose between two ways: sell a popular product or sell an unpopular / new product.
Each option has its advantages and disadvantages. If you choose to sell a popular product, you will not have to waste time promoting it, but you will have to fight for a place in the sun, as the competition in popular niches is really fierce. With all this, you can still choose a narrower niche in the market and try your luck. Being the first to sell a new product is not an easy path, but it allows you to avoid competition. On the other hand, this option requires a lot of investment in the promotion and popularization of the product. If in doubt, use Google Trends. It never hurts to analyze the statistics. The graph may help you make the right decision. The best advice we can give you is to opt for something that you are passionate about. It is easier to sell something that you like to sell. Step 2: Choose a platform for your virtual store If you are not a designer or programmer, we recommend opting for a CMS .
In two words, CMS is a content management system that allows you to create an online store without even having technical knowledge in web development and design. The e-commerce CMS allows you to: launch an online store without coding anything; customize the pages of your store; fill your store with content ; manage orders and customers and do much more. Which CMS to choose? It all depends on your needs. However, there are a few factors that you should keep in mind when making a choice: the functionality of the platform; ease of use and administration; the price; developer support. The most popular e-commerce platforms in Spain and Latin America are Presta Shop, Shopify, WordPress (with the Woo Commerce plugin installed) and Magento. On the Internet, there are many articles dedicated to the comparison of different e-commerce platforms. Well, check the comparisons and decide for yourself which platform to choose. Step 3: Purchase a hosting plan and domain In simple words, the hosting provider (web hosting ) provides you with a space on their servers where you can host your website so that anyone can see it on the Internet. In the modern market, there are many hosting companies to choose from. We are not going to recommend any particular provider, but we will give you some basic tips on how to choose a good web host .
Well, when choosing a hosting provider, pay attention to the following: compatibility with the platform you have chosen for your online store; storage space, data transfer limits and maximum transfer speed; price; technical support. The best advice would be to read customer reviews before making the decision. As for the domain, many web hosting providers include it for free in their plans. If your hosting provider doesn’t provide it, you can purchase it separately. In this case, the principle is the same: read the opinions, compare the prices and choose as you like. Step 4: Choose a template for your virtual storeOn the Web, there are predesigned templates for any eCommerce platform that you install on your site. You can choose between free templates and premium templates. What is the difference between them? Well, in general, free templates have fewer useful functions and features, their designs are less original, and their developers do not offer any support or updates. Their key advantage is that they don’t cost a penny. As for the premium themes, they are more advanced with regard to design and functionality. Plus, along with the theme itself, you also get regular updates and support. Compared to the cost of custom design done by a professional designer, the price of a premium template is more than affordable. Among so many options available, it is very easy to lose your head.
So before clicking on the Buy button, first check the following:Is it compatible with your version of CMS? Is it responsive and compatible with browsers? Is this template easy to install and use? Is it completely customizable? Is there any attached documentation? Can you count on any technical support? Step 5: Enable required features and add content to your storeWell, now fill your store with quality photos and detailed product descriptions, and then proceed to the addition of those necessary functions that a modern online store cannot imagine without. Nowadays, buyers are very demanding : they want to choose between multiple payment and shipping options, they want to be able to add products to their wish lists as well as share them on their social media accounts , they want to leave comments and receive notifications about discounts or sales. , and so on. You must enable all those functions, if you want your customers to return to your store.