Rock Convert is the plugin for Word press that allows you to create automated CTAs and banners, increasing the number of leads and reducing manual work. Edgar higuerey Feb 26, 20 | 6 min read what is rock convert When creating a blog , your first challenge is to gain a loyal audience. For that, you need a well-planned content production and dissemination strategy. But, when can you say that you have achieved success with the blog? If the sessions won do not take your visitors to the next step of the day, it is useless. And the next step is the conversion and loyalty of your audience, so that they can follow your newsletter and receive news of your launches.
In this way, your visitor becomes a lead and begins a qualification process to become a customer through the structuring of a sales funnel . To create this funnel, there are several applications and techniques that can help you. For example: banners, boxes for subscription to newsletters and hello bars. To facilitate your work and gather the entire conversion strategy in one place, we developed Rock Convert . What is Rock Convert? Rock Convert is a plugin compatible with any version of WordPress with various functionalities, such as adding bulk banners, automatic generation of the pdf version of the publication, newsletter box in the sidebar and several others. In addition to bundling all these functions into a single app, call-to-action (CTAs) are posted directly from your WordPress dashboard and can be monitored through Google Analytics . How to install Rock Convert To install the plugin, your system must only meet the following two requirements: WordPress 4.7 or higher; PHP version 5.6.0.
In your WordPress , go to the Plugins tab and select Add New. Find Rock Convert and click Install Now. With the plugin installed, you will have access to all the functions presented below. How to create a banner in Rock Convert Go to Rock Convert in your WordPress and select New banner . You will see that the operation is very intuitive. The function allows you to choose your banner: Title: CTA identifier. This name does not appear on the website and is used only to identify the banner in the list. Image: banner image. We recommend using an image with the same size as the blog (Generally between 750 px and 960 px)Link: where the user will be redirected when clicking on the banner. UTM Source and UTM Campaign: attributes to identify the banner in the analysis tool. Visibility: in this part it is possible to hide the banner on specific pages.
If you don’t want the banner to appear in a post, just add your URL here. Display categories: select in which categories this banner should appear. If no category is selected, the banner will not appear anywhere on the site. In addition, it allows you to choose a specific category of your blog and a position (above or below the content) for the bulk publication of banners. If you don’t want the banner to be added to specific places or posts, just leave the category fields blank and click publish. So when the page is refreshed, the plugin provides a code for free use: Just insert this code into a specific section of your post, update it, and check the published version: The banner does not appear in the WordPress editor, but when visiting the published page it appears normally: This Rock Convert feature eliminates the hassle of inserting the media and manually configuring the UTM every time you need to insert a banner into the content.
And it also offers a function to analyze the performance of each of your banners: To enable this feature, simply go to the Rock Convert settings tab and enable Analytics. How to generate leads by offering your publication as useful material When you produce a very complete content, there is the possibility of offering it in PDF as a useful material to make it easier for your reader to access it again whenever they want. To generate this pdf, there is a challenge: every time the post is updated, the PDF also needs to be updated, right? Or else it would end up out of date. Rock Convert not only facilitates the generation of the PDF, it also has a dynamic behavior, updating the document every time the content is updated. To use this feature, simply log into WordPress as an administrator and edit the post you want to create the pdf version of.
With Rock Convert installed, you will see the following side window: When selecting the option to make the publication available for download and update, a short code will appear on the side and the option to view the file: Then simply follow the same procedure as the banner, copy and paste the code in all the content and the following box will appear instead of the short code. To verify the quality of the downloaded text, simply enter with your email below to have immediate access to this content in PDF: How to insert a newsletter box in the sidebar In Rock Convert, it is possible to add a widget to capture e-mails found in the Sidebar of the blog.
The names that appear for the options to insert the capture box depend on how your WordPress is configured. With the widget added, the following box will appear in your blog’s sidebar: To change your text, simply go to Appearance> Widgets and click Capture Box | Rock Convert :This way you can change: widget title; Help Text; button text; redirect. In the case of redirection, it is possible to choose where the user will be redirected after completing the email. The default option causes the user to stay on the same page, with the following success message: How to insert a banner in the sidebar Do you remember the code to insert a banner anywhere we use within the publication? You can generate the banner in exactly the same way, copy the short code and use it in the sidebar.