Being found organically on the Internet has become one of the main needs of small and large companies. To achieve this, the SEO audit is the perfect starting point for any positioning strategy. Tatiana forero Jun 26, 20 | 19 min read how to do seo audit With the SEO audit you can identify where you are and what it takes to achieve the objectives of your website. This process allows you to determine improvement opportunities and find structural, Estonia Phone Number List technical or content flaws that will serve as the starting line to begin optimizations. In this comprehensive 15-step guide, you will learn how to perform an SEO audit for your website or blog. At the end you will be able to optimize your organic positioning and drive traffic to your website. Let’s get started! What is an SEO audit? The SEO audit is a detailed analysis of the different aspects that affect the organic positioning of a website. Its purpose is to diagnose problems and detect optimization points to improve the ranking of a website in the results pages (SERPs) of search engines such as Google . This study involves a detailed examination of the internal and external elements of the site to generate an accurate and updated diagnosis to define the actions to be followed. Therefore, the audit is the first step of any SEO optimization that is aimed at meeting strategic objectives.
Why is it important to do an SEO audit? When we create a website and constantly feed it with new content and settings, it is very easy to lose track of the behavior of these activities once implemented. Likewise, with the constant changes in the Google algorithm and the evolving user behavior , it is necessary to make a periodic evaluation of the performance of your website in these new scenarios. In this sense, the SEO audit allows you to: adapt to changes in the search engine algorithm; optimize the indexing and positioning of your pages; attract more organic traffic, make strategic decisions; maintain the overall health of your website. Step by step to do an SEO audit Despite being more than 200 factors that Google takes into account to qualify and classify websites, there are essential aspects that we must pay attention to in any SEO strategy. Here are 15 steps and tools to help you start your audit. We group them into 4 main themes: crawling and indexing; content; performance and usability; External analysis. With that said, let’s get down to business! Crawling and indexing 1.
Analyze the organic traffic of your page The first thing we are going to do in this SEO audit is map the current state of organic traffic on your website to know where we are starting from. For this, Google Analytics is the perfect tool. Once configured, you can know which are the most visited landing pages and which is the origin of the visits by distinguishing various sources of traffic such as: direct search; organic search (the one that interests us the most in this case);social networks ; paid ads; references; among others. With this information you can determine which are your strongest traffic sources, which are the ones that you should optimize to diversify the attraction of traffic and which is the type of content that is attracting the most to your users. You can also study the history of organic visits to identify peaks and falls. With this you can analyze the actions you took in the past, replicate those that had good results and avoid those that did not. 2. Start a website crawl Doing a website crawl at the beginning of the SEO audit gives you a clear view of your current situation.
Likewise, it helps you to see the advances in the positioning and attraction of organic traffic as you solve the problems discovered. An SEO crawler will scan your website in the same way that Google would to give you an insight into the current SEO structure and configuration according to your CMS, with WordPress being the most suitable for positioning in search engines . There are numerous tools that you can use to start the scan and leave it running in the background while you continue with the next steps. These are: Screaming Frog ; Beam Us Up; Ahrefs Site Audit ; SEM Rush Site Audit . 3. Check your indexing in Google The indexing Google is the alpha of organic positioning. If you do not appear in the Google index, you basically cannot be found by your users organically , despite all your efforts to constantly publish new content. So an essential aspect of the SEO audit is to verify that your website and all its relevant pages are being indexed in search engines. For this, the best Google Search Console tool . From the main menu of Search Console you can go to the option “Index Status” and there see how many pages you have indexed in Google.