SEO stands for Search Engine Optimization. It is the set of optimization strategies and techniques that are made in a web page so that it appears organically in Internet search engines such as Google, Yahoo or YouTube. The correct application of SEO can cause significant increases in traffic and brand visibility on the Internet. André Mousinho Jun 3, 20 | 40 min read Check out our complete SEO guide and learn how to position yourself in the first Google results Latvia Phone Number List One of the biggest goals of companies investing in Digital Marketing is to reach the top positions in search engines – after all, who doesn’t want free clicks and more visitors to their site? But in such a fierce and competitive terrain as the Internet, making your website stand out among the millions of pages on the net seems like an impossible task. And I say it seems because in reality it is not.

However, being on the Internet is not enough to guarantee that your site, e-commerce or blog achieves a place on the first page of Google: it is necessary to invest in a specific strategy to optimize results and ensure that your business achieves a good positioning. web for the most important keywords in your segment. With SEO or Search Engine Optimization – from English Search Engine Optimization – you can make your website appear in relevant searches, connecting your content with people who are looking for products or services like the one you offer. It is the perfect operation! But you should know that doing SEO requires a lot of study to understand terminologies, build strategies and apply practices that take you to the top of the Google results pages . Do not worry! Whether you want to take your first steps in the world of search engine optimization, or you want to refresh your knowledge, in this complete SEO guide we will explain everything you need to know about the matter. In this article you will find: What is SEO (Search Engine Optimization)? 7 advantages of implementing an SEO strategy What types of search are there? Brief history of SEO and how the Google algorithm has evolved How to put together a good SEO strategy and conquer the top of Google? What is SEO on Page? What is SEO off page? How does technical SEO work? What is local SEO? Conclusion and bonus Read carefully and become a SEO specialist! What is SEO (Search Engine Optimization)?

SEO is the acronym for Search Engine Optimization, which means “search engine optimization.” It consists of a series of optimization techniques, disciplines and strategies that are implemented in the pages of a website or blog to improve its positioning in search engines. This Marketing strategy is essential for your company to gain prominence, visibility in the digital world and, consequently, more leads , customers and billing for your business. How? Optimizing sites and blogs through the use of techniques to improve the web positioning of your pages and positioning your company in the first results of Google, for example, increase (and a lot) your business opportunities. Ultimately, 90% of people who search on Google only click on the results that appear on the first page of the engine. The main goal of SEO, therefore, is to increase the volume of organic traffic and ensure more visibility for web pages. What is the difference between SEO and SEM? We do not want to leave out of this article a topic that causes a lot of confusion among professionals who are starting in the world of Digital Marketing and this is the difference between SEO and SEM. Although at first they may seem to refer to similar actions given the similarity of their acronyms, you should pay close attention because they refer to completely different actions.

Let’s go one by one. SEO = Organic positioning As you may already know, SEO refers to all those actions that you can take on or off your website to optimize your search engine positioning organically. This last point is key since organic means “no payment” . With an SEO strategy you do not pay Google or any other search engine to gain positions in the SERP. It’s your valuable content and your optimizations that earn those spots in their own right. SEM = Payment positioning On the contrary, SEM —Search Engine Marketing— refers to those strategies that include the use of paid advertisements. That is, with a SEM strategy you create an advertising campaign so that when a user types a search, your site appears before the organic results in the form of an advertisement, as long as it matches the user’s search intention. Which to choose? A complete Digital Marketing strategy should not opt ​​for one and exclude the other. That is, you must include in your strategy a combination of SEO and SEM strategies to increase your results . With the use of SEM, results are generated instantly in a short term, necessary when you want to increase visibility or brand recognition quickly or when you want to launch products or promotions for a limited time.

In addition, SEO is a strategy that works in the medium and long term, constantly bringing better quality visits. If you want to expand this issue further, we recommend reading our article on SEO vs. SEM . But what are the advantages of this SEO strategy and how efficient can it be? Here are the main ones. 7 advantages of implementing an SEO strategy 1. Increase the visibility of a brand Implementing an SEO strategy is one of the best ways to organically increase your brand’s visibility . Imagine the following scenario: your business sells washing machines. A user, let’s call him Pedro, is having problems with his washing machine, so he does a Google search on how he can fix it himself. Coincidentally, you have an article that shows a step by step to repair washing machines, so you conquer that visit for your website. And although the article talks about repair and not sale, this is only the beginning of a customer relationship with your brand. It is what in Inbound we know as the attraction stage. 2. Attract qualified traffic Like Pedro, many other users will come to your content to solve their doubts or find solutions to their problems.

By creating valuable content, optimized for search engines, your website will be able to organically attract the leads you are looking for, at the right time. In this way, the more visits you receive, the more people will know you and the more likely you are to close a sale, which leads us to the next advantage. 3. Generate sales opportunities Imagine that, although Pedro repaired his washing machine, he definitely needs to change it, as it still has other faults. As Pedro already knows your brand, thanks to the fact that he has found the solution to his questions in your articles, he will surely already trust your business and will think of you, as the first option, to buy his next washing machine. This is the decision stage in the Inbound methodology. 4. Positions a brand as an authority in the market Continuing with our example, in Pedro’s mind and in that of many other users like him, your company will occupy their Top of Mind , that is, it will be the first brand that comes to mind when they think of washing machines. SEO allows you to achieve this by facilitating correct indexing and improving the organic positioning of your content. Thus, whenever Pedro or anyone else looks for information about washing machines, your website will be the first to appear, or at least the result they are looking for.

In this area, a concept that has been highlighted is that of EAT (Expertise, Authoritativeness, Trustworthiness), an acronym used to represent the three fundamental elements of quality content. Recently, Google has looked favorably on content published by authors who have technical authority and recognized credibility on the respective topics. For example, on a disease content website, you might want to have articles written by doctors, with an author page containing information about your professional history. 5. Educate the market Users like Pedro have surely been educated with your articles on the operation, care and maintenance of their washing machines. Likewise, they have managed to understand what are the specifications they are looking for with their washing machine, according to their personal needs. As you can see, the importance of positioning a content not only lies in closing sales, but also in educating the audience to make better decisions.

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