IMF Business School · Masters in Marketing and Digital Communication Online or in person · Double degree · Up to 70% scholarship · Job and internship exchange Monographic course on Internet Law at CEF.- Center for Financial Studies Know the legal responsibilities that exist in the digital environment to protect your company, The emergence of social networks on the Internet in recent years has generated a new role in terms of the advertising distribution of online advertising. In this regard, and according to data from a study carried out by comScore, one in five advertisements on the internet in the US is seen on this type of website.
The study itself highlighted the important growth and presence of social networks as well as the importance and acceptance of them by brands and advertisers as advertising support.
The data of this study indicates that the pages of the social networks accounted for only 21.1 percent of the display ads on the Internet in the United States. Among the most popular social networks, MySpace and Facebook top the list of most popular sites, encompassing more than 80 percent of the Internet’s display ads.
According to Jeff Hackett, senior vice president of comScore, “Since large social media sites can deliver high reach and frequency on specific segments at a low price, it appears that some advertisers are looking forward to using social media pages as a new advertising vehicle. “.
Last July, companies such as AT&T, Experian Interactive and Ask Network, from IAC / Interactive, were the three largest advertisers on social networks.
Even so, there are many observers who believe that despite the great popularity achieved by this type of networks, there are doubts about whether they can really be profitable effectively considering that the prices of advertising are significantly lower than those of portals such as Yahoo or AOL. Something that, however, can allow large advertisers to acquire many more advertising space and negotiate the price of them.
The long-term vision is applied in a structural way, that is, professionals see the source of long-term success. The term itself is defined as the disbursement of resources to obtain durable goods. It is logical then that 50% of the professionals surveyed bet on long-term affiliate campaigns.
Contrary to the traditional medium campaigns used to give visibility in a defined period, affiliate marketing works in the long term and enters into a logic of a virtual network of sellers. For that reason, it takes time to select, recruit, and turn supporters into the best allies. According to the data revealed by the study, 50% of the professionals who sell online opt for long-term campaigns as the most effective tool.
Once again, the data reveals the rise of affiliate marketing in response to cuts in marketing budgets as a result of the economic crisis. In addition, the ease of use of these tools and the popularization of the online medium compared to the offline one, are also favoring the health of this new concept of marketing. Public Idées responds to this trend by offering its experience and new tools that, for example, allow advanced use of advertisers’ product catalogs with XML, one of the aspects that position it as a benchmark in affiliate marketing. Also always looking for quality, proposing a network where all affiliates are manually validated to propose campaigns with optimal traffic. This position encourages the attraction of advertisers,