Should you also use scarcity now? Any marketing Argentina Phone Number guru who has touched a book by Cialdini will applaud it. But there are pitfalls. If you use scarcity too early in the purchasing process, you will scare people off. Because of how irritating it is when you just get to know a company, you are clicking around and a clock starts counting down. Or the website screams that there is only 1 product left! A big Argentina Phone Number turn-off. Is Netflix ad-free for the first month Preventing loss is better than winning Then what?
In The Tone Of Voice
Tell your potential customer what will Argentina Phone Number happen if they don’t buy your product. That works much better. We are doubly motivated to avoid loss than to take profit. But do this in a nice, convincing way. Wilson, Purdon & Wallston tested the above with smoking people. Letters stating how many years Argentina Phone Number of life smokers would lose if they didn’t quit were much more effective than doctors’ letters telling them how much longer they would live if they quit. Or opt for a first free month.
Our friends at Netflix understand the Argentina Phone Number game of losing and winning very well. After the free month, the user is completely used to having access to an endless database of movies and series. Subsequently, paying a tenner a month is less of a loss than canceling access to thousands of films and Argentina Phone Number series. Also read: Marketing automation with Cialdini’s 7 principles of influence What also works well is naming the competition.