One of the leisure practices that consumers indulged in during 2020, while the coronavirus kept them trapped in their homes, has been video on demand. Those who were already users of services such as Netflix, HBO or Filmin have devoted themselves to spending more time on the platform.Vatican City Email List Those who had not yet fallen into their networks have discovered them as a solution to their entertainment. As a millennial from the border generation fringe with the Z explained to me, during the months of confinement she spent hours watching series on Netflix. It has continued since then, despite the fact that before the crisis she was not really a spectator of series. The growth and growth data of the VoD platforms during the first months of the crisis were remarkable, but in the end it could almost be said that all the platforms that offered content and that entertained citizens locked in their homes grew.
Online games or even television did, which in countries like Spain or Italy, with total confinements, broke audience records, a mirage in the midst of its downward trend in recent years. However, now that you can take stock with the data in hand, 2020 has been a very remarkable year for VoD and one that has confirmed the change in the trend in how content is consumed and where it is viewed. Streaming has become the main destination for accessing content, one that has also covered the gap left by entertainment spaces closed by the pandemic during the year, such as the cinema. This year’s Oscar nominations have been full of titles from streaming platforms, with Netflix taking the most. It was almost something logical and to be expected after the last twelve months. The VoD has risen significantly and has managed to break its record in hits and users.
The figures of the US group Motion Picture Assn confirm this: in 2020, and globally, streaming services have exceeded one billion users. Specifically, its users rose by 26% and reached 1,100 million users worldwide. Considering that VoD service accounts are often shared with family and friends, the figure is quite likely to be higher. To put what these numbers mean in perspective, the CIA World Factbook estimates that as of July this year the world population will be just over 7.772 million people. Globally, online video subscriptions already far exceed those of cable television, IPTV, satellite television and even DTT. Not everything is covid As explained in the Los Angeles Times , this growth is not only explained by the impact of consumption patterns generated by the covid, but is also closely linked to the movements of the entertainment industry itself. The large traditional companies in the sector have entered the fight for the market and have begun to invest large amounts of money in this area, which has promoted the VoD.
The Disney case is the most significant. Disney + has been one of the big winners in VoD this year. To this we must add that many premieres designed for 2020 cinema ended up taking refuge in video on demand. Some traditional platforms – again the case of Disney – brought their potential successes to them. The pure players of VoD bought films that were thought to go to cinema screens (this is what happened with the last one from Borat and Amazon). Not all movies have gone to streaming platforms. The big Hollywood studios have released fewer films in 2020 than the previous year (which is logical), but some of the titles that were left without reaching theaters did not go to VoD. Studies have left them in the fridge for release in 2021. This was, let’s not forget, the year in which a certain return to normality was expected thanks to vaccines.