IMF Business School · Masters in Marketing and Digital Communication Become a professional with the best school to study digital marketing in person or online IMF Business School · Masters in Marketing and Digital Communication Become a professional with the best school to study digital marketing in person or online In all the pools of what 2021 was going to mark, there was that of legislative and judicial issues with respect to the greats of technology. After all,  Micronesia Email List they had already closed 2020 with problems and not only in terms of corporate reputation. The European and American regulators had started, in parallel, investigations on the role that big tech occupy in the market and how this affects other players.

The case of Facebook is the most notable, because the judicial case in the United States is quite important and remarkable, but the truth is that the situation affects all of them . The authorities have examined both their role in the online advertising market and the situation they occupy in electronic commerce. Everything is being analyzed in detail. Until now, the investigations ran parallel and what Europe was doing was on the one hand compared to what the United States was doing. The political change in the US, with the arrival of Joe Biden to power, could mean a greater harmony between the United States and the European Union and that could become a major problem for these technology companies and their processes due to their supposed monopoly of the market. In 2021, Europe and the US could work together to attack what they believe has become a problem. The invitation of the Commission The European Union, at least, has already called for this to happen. Ursula von der Leyen, the president of the European Commission, has invited the US administration at the World Economic Forum in Davos to create a common normative base that limits the power of the big tech firms.

In other words, he has invited them to work together against the reach of the large companies of the online universe, at least in a specific area. War on fake news Von der Leyen has focused on the role that companies like Facebook and Twitter play in disinformation and the distribution of fake news (something, we might add, that is less problematic to attack together than market monopolies). The president of the Commission has spoken, as AP collects, of “the darker sides of the digital world.” “The business model of digital platforms has an impact and not only on free and fair competition, but also on our democracies, our security and the quality of our information,” said the European leader. “That is why we need to contain this immense power of large digital companies,” he added. Von der Leyen suggests that the US joins the work that the EU is already doing to create a common framework in terms related to this problem.

The president has even pointed out, following the closure of Donald Trump’s accounts on Twitter, that this margin of power should not be in a private company (that is, the question is not so much whether or not it was an appropriate maneuver as whether a company can unilaterally make a decision of such caliber). What this can mean Of course, the potential of common work would not stop there. As they recall in AP, it could also cover issues such as data protection, privacy or the security of critical infrastructures. All this would have very important ramifications in what happens on the internet, the role of companies in it and what they can or cannot do in relation to consumers. Be that as it may and whatever level of collaboration is reached, what is unquestionable is that the public authorities on both sides of the Atlantic are paying more attention to what the big internet companies do and, above all, to what it implies and how they can limit their power.

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