Having a blog helps promote your brand awareness and showcase your business’ expertise. But that it generates qualified traffic on your website and potential leads, it’s even better! It is in particular thanks to the establishment of a good SEO that this is possible. SEO (Search Engine Optimization) is “the art of positioning a site, a web page or an application in the first natural results of search engines”. In this article, Samoa Email List we give you our advice on how to optimize the SEO of your blog posts and ensure that you generate as much traffic as possible and attract your prospects to your site. Identify the right keywords to improve your SEO One article = one objective = one main keyword An article should target a main keyword and be optimized around that keyword.

 

Of course, this article will also aim to position itself on the long tail and the secondary and derivative words around your main keyword. So it is particularly important to choose it well! In order to optimize your SEO, this main keyword must be present in 2 to 5% of all your text. It must be found everywhere in your text, whether in the introduction, in the body of it or in the conclusion or the opening of your article. Your main keyword must be present in the title tag, in the URL and in the H1 tag. We will develop these points in more detail later in this article. The tools to find your keywords There are several tools available to you (free or paid) to help you determine your primary keyword and its secondary derived keywords. For more information on these different tools such as Google Adwords, Ranxplorer, Google Trend or even Google Suggest, do not hesitate to read our top 5 of the best keyword generators for your SEO.

Identify the semantic universe and the list of questions related to your keywords For your SEO to be optimized, consider using the tools that allow you to identify the semantic universe and the list of questions related to your keywords in order to integrate them into your article. You will find these features in tools such as Ranxplorer or Answer the public. Optimize your natural referencing: good practices! The title tag To improve your SEO, it is important to take care of your title tag since it is this title that will appear first in search engine results. This is the main line that people will click on to access your article. This tag should feature your main keyword and should be clear and concise. As a general rule, the title tag of a page should not exceed 512 pixels (50 to 70 characters). Optimized url Search engines attach great importance to the URLs of web pages. Indeed, your prospects will be able to find you more easily if your URL is simple and clear.

For that, it is therefore necessary to optimize it, by simply keeping your domain name, followed by the keywords that you have identified. Semantic tags (Hn) The semantic Hn tags (numbered from 1 to 6) allow you to structure the text of your article as well as to summarize the content of your paragraphs in order to highlight the most important ideas that you want to convey to your readers. These tags play an important role in SEO since they allow you to highlight the keywords on which you have decided to position yourself. We advise you to put a single H1 containing the main keyword that you have identified and which will allow you to discuss the subject of your article. This key word could be subsequently reused in certain Hn. Your H2 tags should contain secondary keywords and H3s target related keywords in order to optimize your SEO.

The meta description The meta description tag appears in search engines, below your title tag and is an SEO element that should not be overlooked. It gives a concise summary of the content that can be found on your page. Google does not take this tag into account in its algorithm to order the results, but it is what makes a user click on your article or not. So don’t neglect it! You must succeed in making Internet users want to read your article. This tag must therefore be unique and attractive in order to generate clicks on your URL. In general, the meta description tag should not exceed 165 characters. However, since the start of 2018, the length of the meta description has increased and is on average 230 characters. Alt tag on images Alt tags on images are used to indicate the content of an image to search engines. It is in this sense that these tags constitute a key point of your SEO, not to be overlooked. This is why you need to work on your alt tags using the keywords related to the image that you have decided to include in your article. The alt tags help optimize your SEO since these keywords will also be read by search engines and give them details in order to interpret your content. These tags also allow you to be referenced in Google Images and increase traffic to your article and therefore improve your SEO. These are also the tags that will be displayed if your images do not load and that will be able to tell your readers what the image represents.

No duplicate content! In order to improve your SEO, do not copy content from other sites, either in full or just parts of an article. This criterion may seem simple but it is not the least. Indeed, when Google detects that a site is duplicating content, it no longer makes it appear in the search results. It would therefore be a shame to see your efforts to improve your SEO reduced to nothing for a few lines copied. Tools to check your content by comparing it to all the content offered on search engines exist such as plagiarisma.net. Other SEO criteria to respect for your blog Item size In order to get good SEO, the size of your article is also important. Long articles are considered to be more complete and provide more information. However, there is no point in writing 3000 words if your content is not of high quality. So from an SEO point of view if you want to have maximum chances of positioning yourself on your main keyword and its secondary keywords, we advise you to favor articles from 800 words. On very competitive requests, do not be afraid to write texts of 1500 or even 2000 words! Image size While it is important to use images to illustrate your article, they should not be too heavy. Indeed, images that are too heavy could negatively impact your SEO referencing. Since Google switched to mobile first, your page download time has become a key factor for good SEO. So remember to reduce the size of your images so that they do not exceed 100kb. Tools are available to resize them such as resizeimage.

The internal mesh Internal linking consists of using the articles of your own blog to make links to your main pages or to the other articles of your blog to optimize the SEO of the latter. These internal links therefore make it possible to link several pages of the same website or blog. So, do not hesitate to fill your articles with links to other pages in order to optimize your internal links. However, we recommend that you don’t include too many links on an article and stick to just 2 or 3. Outgoing links We recommend that you limit the number of outgoing links from your article to sites other than your own. Indeed making a large number of external links reduces your “SEO juice”. On the other hand, making one or two links from your article to institutional or government sites will support the legitimacy of your article with Internet users and with Google. You now have all the keys in hand to optimize your SEO for your blog posts. It is important not to neglect any of the tips that we have just given you so that your SEO strategy is a success and that your articles are positioned optimally on Google. Once these are online and to maximize your traffic, promote your articles on your social networks . Do you want to know more about the best strategy to adopt to optimize the SEO of your blog?

Leave a Reply

Your email address will not be published.