IMF Business School · Masters in Marketing and Digital Communication Online or in person · Double degree · Up to 70% scholarship · Job and internship exchange Master in Strategy and Creative Brand Management – UPF-BSM Learn to conceptualize a brand and define its creative and communication strategy. The European Interactive Advertising Association (EIAA), a leading organization in the pan-European market for interactive media sellers and providers of new technologies, Iceland Email List invites marketing executives with responsibility for the marketing strategies of each company to participate in its fifth “Barometer of Internet Advertising.”
Speaking of “green shoots” and the symptoms of some economic recovery, the Internet Advertising Barometer study will provide the most current insight into the promise of an improvement that is affecting the online advertising industry.
Respondents will receive a copy of the pre-launch report, scheduled to be released in November. The findings will provide insight into the role interactive advertising plays in the marketing mix and positions towards interactive advertising among key advertisers in Europe.
Marketing executives responsible for media strategy within the following sectors and markets: Sectors: Automotive, Consumer Electronics, Entertainment, Finance, Consumer Goods, Telecommunications, Travel and Retail.
Markets: United Kingdom, France, Germany, Spain, Italy, Netherlands, Belgium, Sweden, Norway, Denmark, pan-European countries.
Through the following link you can participate and complete the study for your sector and market of interest.
The study takes about 20 minutes to complete
The information provided will not be used individually but only as part of the aggregated data in the report.
The names of the respondents do not need to be provided to complete the study – an email address can be provided to receive a previous copy of the report, the details of the email provided being strictly confidential.The IAB-AIMC Digital Measurements Council is born
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Master in Strategy and Creative Brand Management – UPF-BSM
Learn to conceptualize a brand and define its creative and communication strategy.
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It will represent the entire advertising sector, since it will have among its representatives media agencies, portals, media, networks and advertisers
As an evolution of the working group created 2 years ago by the Interactive Advertising Bureau (IAB Spain) and the Association for Media Research (AIMC), the “Digital Measurements Council” was born.
Said Council will ensure the development, correct operation and consensus in the measurement of digital audiences. It will be made up of 9 representatives of the main players in the market: media agencies, portals, media, networks and advertisers, with a representative from each of the two associations that support it, IAB and AIMC. Currently the members of the “Council of Digital Measurements” are:
In order to improve the measurement of audiences in interactive media, AIMC and IAB have agreed that the main task of the Council is to facilitate contact between the main players in the digital market and thus stimulate the relationships necessary to improve measurement.