Monographic course on Internet Law at CEF.- Center for Financial Studies Know the legal responsibilities that exist in the digital environment to protect your company IMF Business School · Masters in Marketing and Digital Communication Online or in person · Double degree · Bulgaria Email List Up to 70% scholarship · Job and internship exchange , The Association Formats Commission has updated the previous documents and has adopted the latest IAB USA standards in order to facilitate understanding between ad servers and media.
The Formats Commission of IAB Spain, the Association that represents the digital advertising sector in Spain, has proceeded to update the Video Standards document as well as the adoption of the Standard for the delivery of digital video advertising (VAST, en its acronym in English) and the Video Player-Ad Interface (VPAID).
The new Video Formats document of the Interactive Advertising Format Standards focuses its main changes on the following aspects: Maximum duration of spots between 10 and 20 seconds.
Recommendations for the number of pre-roll and post-roll advertising videos based on the duration of the video content.
Closing cross: The closing cross must include the text “Go to content”, and must appear 10 seconds after the start of the advertising video.
In addition to updating the video advertising standards, the IAB Spain Formats Commission has decided to adopt the VAST and VPAID standards of IAB USA in order to facilitate understanding for video advertising between the different servers of the parties involved. in the process: supports, agencies, networks, etc …
The Standard for the delivery of digital video advertising (Video Ad Serving Template; VAST) contains a series of technical recommendations to standardize practices within the digital video advertising business.
For its part, the Video Player-Ad Interface (Video Player-Ad Interface Defiition; VPAID) aims to solve interoperability problems between the video players on the media and the different existing ad servers.20 practical applications to use video as a marketing and communication tool Tags marketing-viral videos marketing-online strategy , Master in Digital Marketing Management – UPF-BSM
Acquire specialized knowledge to manage the digital marketing of your organization. IMF Business School · Masters in Marketing and Digital Communication , Become a professional with the best school to study digital marketing in person or online In current marketing campaigns, video is becoming more and more important every day, and it should be because it is an excellent measure of promotion, sale and presentation of activities, or at least, different and with a touch of innovation and a great multimedia component .
There are multiple uses and applications to take advantage of the potential and characteristics of video as a marketing and communication tool. Next, we show you 20 practical applications of online video that you should consider.
1- Company Profile : a video that explains the company profile, solutions, marketing, etc., is a great introduction. 2- Staff Profiles : everyone in the company has a story to tell, both professional and personal. Look for those people who have a great personality to face a video and let them express themselves.
3- Tour of the company and its cultural aspect : show the interior of your workplace. This will be fun and exciting for users.
4- A video with the creative performance of the staff . This is a great way to showcase and promote your business.
5- Have a virtual spokesperson : but at the same time it must be real. Don’t forget that. A good option is to make a person in 3D, but never use, as some marketing agencies do, an automated reading device.
6- Community outreach : what cause is your agency involved in? Include a video where you show that social and altruistic side of the company. Proving that not everything is about money will put the brand in a better position.
7- Case studies: make videos about the people who participate in some projects of your company. This is a great added value for potential clients.
8- Testimonials : like the previous one, they work as a very good showcase.
9- Customer Service : having a series of basic questions answered on video helps customers, in addition to showing that the company is really willing to go beyond a simple answer. The company will gain confidence.
10- Training : if you offer a solution to your clients, a series of explanatory videos on how a certain tool is used will make you gain even more credibility.
11- Suggestions : very important to share experiences and improve
12- Interviews : marketing agencies can prepare them quickly, creating videos with influencers in a certain field that will be of interest to their clients.
13- Industry news and comments : marketing success often depends on the ability to act in real time and here we have a great solution.
14- Comments : many people could help explain what the product they offer is about, customers, employees, etc. They can help with this point.
15- Presentations : be it a conference, an event or a presentation in your office or home. The informative video increases the enthusiasm of potential clients.
16- Video in your e-mail marketing : without a doubt, you will get more responses than you have so far.
17- Participation in events : every time the company attends an event, leaving a proof of it on video is very useful for its image. It is also good to record a video with the experiences of the attendees.
18- Acknowledgments : it is another way to gain customer loyalty.
19- Announcements : upcoming events, future clients and all those data that you think are of interest can be expressed on video and thus have a greater impact.
20- Video blogging : it is an alternative to written posts, although it is recommended to keep both styles.