Master in Digital Marketing Management – UPF-BSM Acquire specialized knowledge to manage the digital marketing of your organization. ACL Direct Promo · We know about Relationship Marketing We are experts in loyalty and incentives · We like to create unique experiences Trolls have long been a nightmare for social media marketers, who live in fear of becoming their target and seeing their brand swept away in terms of reputation for their activity, but also from users and, in a way, Ethiopia Email List from the social networks themselves. Troll activity is toxic: they seek a target and attack it, using the anonymity of the network to do what they want and how and when they want.

The effect of troll activity is manifold and has been noticed in many, many areas. From the effect they have on political communication and current issues to how they have staged harassment campaigns against specific profiles, the modus operandi of trolls has been seen in many areas. To this must be added that for companies, the activity of trolls has already forced them in the past to change operations or even business decisions to stop the fire in which they were due to their comments.

Therefore, trolls have become a serious network problem, one that already worried Internet users in the past – when cyberbullying campaigns were the clearest effect of their activity – but one that worries even more now. Disinformation and fake news have positioned themselves as one of the great problems throughout 2020 and one of the most visible. Citizens are increasingly concerned about their effects and how they are distributed, but also about the role that certain users of social networks have in making them circulate, have an echo and impact on the day-to-day lives of citizens. This is what makes you begin to consider whether the time has come to put an end to the activity of trolls, to make clearer decisions that limit their scope or activity or to create frameworks in which online activity has, for them, more serious repercussions outside the network. Also, citizens are increasingly open to applying clear measures that limit what trolls and the like can do on the networks.

Do you think that the time has come to silence them completely? More direct consequences A study by the Pew Research Center, based on a US sample, points in this direction. The analysis has asked what should be done with bullies on the internet. The respondents are very clear that these types of users do not have space on social networks and they want them to act in that direction. Thus, 51% of those surveyed point out that the clearest way to end their activity is to directly block them: they want access to social networks prohibited. Internet users also want to end anonymity as an element of protection for bullies on the network.

48% believe that forcing you to reveal the real identity of these people would help eliminate users who do not behave in a civic way. It is not the only course of action that users see. 43% believe that criminal charges should be imposed against those who bully online or harass other users, 40% that social media companies should be proactive in eliminating bullying or harassment posts and 32% that they should temporarily suspend the account of those users as soon as they attack another person. Ultimately, Internet users want the action of trolls and online stalkers to have direct consequences for them and not go unpunished. What is also clear is that citizens seem increasingly fed up with these issues remaining as a kind of collateral damage to the network. They want it to be acted upon and done clearly.

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