TOP CONSULTANT Senior management, marketing, management and innovation. Nominated for best teacher of  Course on e-Marketing at CEF.- Center for Financial Studies To learn about E-Marketing, identify the strategies, Namibia Email List their implementation and their success stories Monographic course on Internet Law at CEF.- Center for Financial Studies Know the legal responsibilities that exist in the digital environment to protect your company Uncertain opinions of clients that do not exist, purchase of followers, phantom campaigns, lies in the network, data traffic, “heaviness” in the relationship with the client, all this and more are the cancer of digital marketing that if the company does not remove , it will end him and his effectiveness ..

More than 50% of the prescriptions or opinions about products on the internet are the result of unreal or directly paid customers to give good opinions, in some cases more than 60% of the followers are bought and / or unreal, the customers detect a level of lies In the offers that come to you through digital marketing even superior to traditional marketing, our data is used, “prostituted” and easily shared for purposes that are not always reliable, legal or legal, all for the sale and that sale will kill them. , to the brand and digital marketing.

Digital marketing was born as a customer relationship response in the online field. We can more easily access that client and not only that, but we can anticipate their tastes, behaviors, needs to get in touch directly with them and immediately be able to satisfy a desire or need. Everything in digital marketing was promised as a tool that would give us a quantitative and qualitative leap in marketing, but it is falling into the same “carcinogenic” symptoms that killed many brands that used their father, traditional marketing.

Unlike traditional marketing, digital has a certain advantage over the customer and that is that technology not only makes the customer more accessible, but it also gives a certain credibility to the technology and therefore to all that comes from it. Lying in digital marketing or deceiving the client with it is much easier than in traditional marketing since it is relatively easy to create a magnificent image of the offer, it can be very (much more than its father) persuasive and insistent, at times Too much as I have already shared with you, digital marketing has more facilities to lie in the offer, it can convince the customer with a decisive value in the purchase as with false testimonials from satisfied customers or it can simply make a lie or a fake viral by passing it off by credible truth.

Who should eliminate or neutralize all that lie for the client? Well, it is clear that in the first place it should be the brands that have the obligation to audit or control their digital marketing actions so that this represents value for the client and not a great lie or fraud, if it does not do its job, It should be the platforms or resources that host and sell the offers of these harmful brands, which should eliminate any hint of fraud or deception in the client brands (this is utopian truth, when as I already mentioned that lying is more profitable that the truth and easier application, but the truth and truth is that some monster will have to change their name due to loss of reputation of their previous naming, a circumstance that will not change anything if they do not change their way of acting, to monitor and serve the client), in the same way, there should be a much clearer and more forceful legislation against all these fraudulent actions at whatever level, everything that does not correspond to reality must be penalized for the protection of the client and for the necessary filtration of the brands that deserve to be in the market and those that do not. It is incredible, but the lie in digital marketing still has too much impunity and ease for its work in the “jungle” of the network. This should be updated at the legislative level and avoid much of all the negative incidents that are occurring. Everything that does not correspond to reality must be penalized for the protection of the client and for the necessary filtration of the brands that deserve to be in the market and those that do not. It is incredible, but the lie in digital marketing still has too much impunity and ease for its work in the “jungle” of the network. This should be updated at the legislative level and avoid much of all the negative incidents that are occurring. Everything that does not correspond to reality must be penalized for the protection of the client and for the necessary filtration of the brands that deserve to be in the market and those that do not. It is incredible, but the lie in digital marketing still has too much impunity and ease for its work in the “jungle” of the network. This should be updated at the legislative level and avoid much of all the negative incidents that are occurring.

I would not like the feeling that I think that digital marketing only supports or supposes a great lie to the customer. I am sure that digital marketing is the most powerful weapon for marketing in history, and that therefore, it must be taken care of so as not to use it or not allow it to be used as a trickster or to disdain for the customer, since its spirit It is totally the opposite, to satisfy him as soon as possible, in a more personal way and with greater immediacy. Therefore, it is important for the brand to know that it has an extremely powerful tool to interact with the client and that this implies a very important commercial, branding and legal responsibility. Possessing great power involves great responsibility.

All the efforts of brands and platforms to publish real opinions of real clients, to show the real followers that we have, to show offers that are not untrue, to relate in a natural way and to the liking of the client, all this will be rewarded in the commercialization of these brands, because the value that sells the most is when a brand is trusted by the customer, everything that keeps the brand away from this will be to feed the “cancer” in its commercialization.

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