Luciano Corbella
Consultant in digital advertising and marketing strategies: internet site optimization (search engine marketing), sponsored hyperlinks,
Course on e-Marketing at CEF.- Center for Financial Studies
To learn about E-Marketing, Azerbaijan Mailing Data  discover the strategies, their implementation and their fulfillment memories Course on e-Marketing at CEF.- Center for Financial Studies
To learn about E-Marketing, perceive the strategies, their implementation and their success tales

Twitter is a microblogging provider that permits its customers to ship textual content messages of as much as a hundred and forty characters, whose use at the corporate degree is developing on a massive scale.
For businesses, the purpose of the usage of Twitter and different social media is to build relationships, given that within the long time engaging in a conversation is extra critical than promoting the product, because users will fast tire of receiving handiest tweets with links to the internet site. Organization internet site or product or cut price bulletins.

The attractiveness of Twitter is primarily based at the opportunity of achieving an incredibly large variety of capability customers thru messages successively re-sent via the followers of the company, in which each person who reads the messages can turn out to be a visit to the organization page and, perhaps, a customer of the products.


For this reason, the Twitter account should be fundamentally aimed toward disseminating data and content material that hold the hobby of fans and assist create a relationship of believe with them.

The key isn’t to are seeking to sell the logo, but to be interested in its followers and their reviews. Make connections and toughen communique ties, argue constantly about the causes you assist, your values, and any applicable facts to your target audience. Interact with enthusiasm, take an interest in their reviews and display a willingness to make modifications in your strategy, in reaction to their recommendations.
The most important uses and blessings of Twitter are:

It is a way to cover stay activities or talk breaking news
Covering an occasion with live tweets is a new conversation channel. Users who are making tweets approximately the topics so as to be discussed at the event and people who point out the emblem or product must then be sought, on the grounds that they’ll be the maximum likely to tweet about the event and hence make it go viral.

To do this, you have to put up facts about what is happening in the occasion in addition to any crucial statement from the exhibitors or participants. A hashtag (#event) must be created in which fascinated parties can comply with the updates and associated tweets. This will assist to have a real-time record of the recognition and insurance of the event.
Ask questions and speak with attendees who intend to tweet from the occasion, as they’re the ones who will assist spread the word.

Finally, you must include the link to the occasion within the company profile, in addition to a brief description of it. As in different strategies, tracking the comments of Twitter customers about the occasion may be very critical.

Communication of products and services

With the advantages of immediacy, Twitter is an brilliant approach to speak to customers information about advantages, improvements and updates of services and products, concentrate and solution any questions, troubles or guidelines that may get up.
You should observe the people who are speakme approximately the brand, services or products, additionally the ones who’ve not unusual interests or can make contributions thoughts to enhance the company and specifically opinion leaders.

The enterprise ought to get worried in these conversations and observe users who create content approximately the logo or who are customers, with the @follower function, via which the message may be directed without delay to the client.

Once the conversations were diagnosed and you’ve got began to observe relevant clients and customers of the emblem, you can have an concept about what they are seeking out from the business enterprise, what they want to recognise, what product facts they may be seeking out.

Providing records is important, but it is also critical to allow followers realize that they may be being listened to, answering the ones who’ve questions, make comments or proportion stories approximately the emblem.

You can look into what is being said approximately the emblem with search.Twitter and tweetscan, figuring out new topics or conversations around the logo. Favstar helps you to see who’s favorite tweets, and TweetShare helps you to share documents, take polls, and create a network on Twitter.

To get extra traffic, the Twitter ID cope with must be shared in company e-mail, playing cards and other social media, blogs and forums. Contests have to additionally be held so that fans are greater interested in what’s “tweeted”, ask them for critiques on what they would really like and a way to improve. And continually “tweet” messages with a few real fee for followers as an offer or a novelty, with appealing messages, so they comply with the agency’s tweets attentive.

Brand photo generation

Twitter proposes a new manner of displaying the company photograph, exhibiting the non-public and human side of corporations. By generating dialogues with users, their views are recognised and fantastic conversations can emerge as a way to be important to reputation management strategies.

The quality of the content material is essential. The better it is, the more the probabilities that customers will re-ship the company’s tweets, which will unfold during the community and by using growing their presence in it, a better positioning will be accomplished in Google and different serps, turning into this mechanism in an interesting search engine marketing tool.

You can monitor the use of brands with Tweetscan or Summize, looking for to pick out possible issues, achieve fantastic or bad remarks, and even act through direct messages at the moves to be taken to resolve a problem.

Crisis control

Twitter is a really crucial device to save you or maybe isolate problems before they emerge as crises. It is likewise a totally green manner of commencing a channel of conversation with the public as soon as the disaster has developed.
It have to be taken under consideration that a crisis is averted by way of working on accept as true with and growing relationships from which you may analyze or receive aid whilst you want to talk a message.

In a disaster it is very vital to reply as quickly as feasible and via Twitter followers and inquisitive about the subject can be directed to the corporate website online wherein there will be vast records on the state of affairs. The popularity of the problem, the stairs which can be being taken to clear up it, the solutions to questions and remarks from customers, fans, the media, folks that have been without delay involved in the hassle, also can be published on Twitter, and the measures taken may be stated. They can be taken to prevent the hassle from routine.

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