Interactive content and SEO are techniques that complement each other, collaborating for greater user engagement, optimizing the capture of valuable data, improving the mobile experience and increasing CTR. The result is an increase in your relevance and your authority in the market. Edgar higuerey Jul 3, 20 | 7 min read how interactive content and seo are combined For Digital Marketing professionals , Czech Republic Phone Number List an important practice to adopt is the constant search for tools and solutions to always compete on equal terms with competitors. Therefore, it is essential to understand what’s new in the industry and produce content interactive is has become a trend among major companies vying for the attention of consumers. The benefits of adopting this strategy are numerous, and various aspects of your organization can benefit from efficient work. But when we talk about these positive points, we not only address the customer experience or even the design of your pages, but also the relationship between interactive content and SEO . By taking appropriate action for your target audience, for example, the tendency is for your business to become even more relevant .

So, how about removing all your doubts on the subject and discovering one of the most important news when it comes to Content Marketing ? Next, we will talk about the following topics: What is interactive content? What is the relationship between interactive content and the future of marketing? What are the advantages of using interactive content in your SEO strategy? Are you curious and want to know more? Then keep reading this article! What is interactive content? Interactive content is a way to revolutionize the production of relevant materials for a digital audience and generate leads . The main objective is to approach the user with differentiated content, which allows the opening of a communication channel between the two parties. The concept of engagement is very common in the Digital Marketing market, right? In the end, companies are always looking for ways to get even closer to consumers and make sure they are interested in your actions and communication campaigns. That’s where SEO and interactive content comes in. We are used to reading and looking at the main blogs, landing pages and other channels only one CTA (call to action). On the other hand, interactive content is produced precisely for the user to perform some action .

With user attention dwindling, lasting less time, and being contested by well-trained competitors, producing relevant content is no longer enough . In addition to being of interest to your Buyer Persona , it is necessary that he be attractive to those who are on the other side of the screen, which increases the chances that the user will complete a form, enter their email or download an infographic . What is the relationship between interactive content and the future of Marketing? The answer is simple: all. When we talk about Content Marketing, companies that adopt this strategy suffer from a very common problem: the lack of Engagement. Not surprisingly, a Marketo survey shows that 63% of Marketing professionals identify engagement as a key to stimulate contract renewal, achieve new purchases and retain customers . And to increase engagement, offer more interesting content for users in a very relevant need. But why does interactive content improve SEO strategies and what does this have to do with the future of Digital Marketing? It turns out that, with so much information on various digital channels, users are increasingly looking for authentic and original content . Therefore, it is not enough to summarize your guidelines with topics that everyone already knows and is tired of hearing or discussing. The creativity , therefore, becomes a key element that gear even more efficient when the aim is to attract more users to your pages. With interactive and attractive materials for consumers, the trend is for traffic to increase and, as a consequence, also achieve better web positioning.

In addition, it is a way to obtain more information about the audience you want to attract or retain. Think about the following scenario: if the user accessed your page, why not enjoy the visit? The purpose of interactive content is to allow consumers a better chance of taking some action that brings them closer to closing a deal . If you want your company to stand out, it may be time to innovate and rely on the help of tools like ion for the production of this content. What are the advantages of using interactive content in your SEO strategy? In practice, what are the benefits for your business, especially for your SEO strategy, when we talk about interactive content? So that you have no doubts about the use of this feature on your pages, we have separated the main examples of how interactive content positively impacts search engine ranking work . Check them out! Greater user engagement Engagement is one of the main challenges for those who work with Digital Marketing and, therefore, when done well, it counts many points for the main search engines.

Nothing better to generate interaction with users than materials that encourage the exchange of information, which increases the chances of obtaining an email address, completing a form or even sharing on social networks. By making an interactive infographic available , for example, the chances that the user will create their own filters to discover something that interests them are greater and, consequently, the tendency is for your content to be shared more easily . Anything that allows the personalization or personalization of certain content is, in practice, a way to achieve engagement, increase the time of permanence and, among other things, reduce the bounce rate. For the company Raid , for example, which produces insecticides, how do you make a content about insects or your product interesting for the user? Writing a text about the main types of insects may not be the best option to be successful. This being the case, they opt for the creation of a quiz with some basic questions to help the client discover which insect is in their house and which is the most efficient product to combat it.

Optimization in the capture of valuable data In the age of digital transformation , information has become even more valuable, as companies now want to know as much as possible about customers – what their wishes are, their goals, even their behavior as they navigate your pages . With interactive content and SEO, this task becomes even easier to perform, as you have captured their attention, making it easy to move on to the next step. Following the example of Raid, after the quiz to indicate what the insect should be, it becomes much easier to put a really efficient CTA to obtain, for example, identify more details about the potential client , from the city where they live to the type of property where you live. All this data will refine and qualify your next Marketing actions , making the work more precise and efficient. seo guide Mobile experience improvements Interactive content must be adaptable to the most diverse display formats, especially for those who use mobile devices. So when this type of material is produced, the trend is for the mobile experience to improve as well. The good news is that, for Google, actions in that regard count valuable points when defining the ranking on a search engine results page.

To give you an idea, being able to improve that service ends up even generating an increase in your chances of conversion . According to a survey conducted by Google , 90% of companies that have allocated resources to offer personalized experiences to users have seen a significant increase in their profitability. Not bad, right? CTR increase By investing in interactive content, your company becomes a reference on the subject, attracting organic traffic due to what other customers have already shared and also for a better positioning on search pages. As a result, the CTR (clickthrough rate) tends to increase , which generates more interest in those who see your ads and campaigns. The advantages are very clear when it comes to interactive content and SEO, right? Betting on this strategy can be the ideal complement for your pages to be visited even more organically, avoiding unnecessary expenses and increasing the chances that your business will be seen . With the right practices, you can reap all of these benefits that we present. Now that you know how interactive content and SEO are related and the benefits of betting on the union of these two strategies, how about learning to create an interactive strategy for your business?

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