Interactive marketing is a set of practices and techniques designed to encourage public interaction with your company. That is, it is an extremely effective strategy to increase engagement and, thus, allow the optimization of your Marketing actions. Erico Mafra Apr 11, 20 | 7 min read what is Interactive Marketing In conceptualizing Marketing 4.0, Armenia WhatsApp Number List expert Philip Kotler highlighted the growing importance of the customer experience in their purchasing decisions. As he pointed out, modern consumers tend to prefer companies that don’t treat them as mere numbers on a spreadsheet, but in a humanized and individualized way.

This understanding guides most Content Marketing strategies , which aim to establish a relationship of trust with people, first attracting them and then converting them into leads. For that, it is necessary to create unique and attractive experiences, in an attempt to overcome the great competition in that market. That’s where Interactive Marketing comes in . By using elements with interactivity features, it is possible to optimize all stages of your sales funnel, from attraction to conversion , through nutrition. Do you want to know more about that? In this article, you will discover:What is Interactive Marketing? In what areas can this strategy be useful? How to carry out an Interactive Marketing strategy? Read on and take a look! What is Interactive Marketing? Interactive Marketing is a strategy that aims to encourage the person to interact with the brand, thus creating a unique setting for its attraction, nutrition and conversion.

It is a very efficient way to boost consumer engagement and, at the same time, provide an extremely qualified experience. As we mentioned at the beginning of the article, this type of action is essential to gain the confidence of the modern consumer and increase the chances of loyalty. The idea of ​​interactivity is to place the client at the center of the processes carried out by the company, giving them a feeling of inclusion and collaboration. Thus, it is possible to create an open dialogue with you, leaving them in a position where they can feel in control of the experience. However, this does not mean that the benefits of Interactive Marketing are restricted to the proximity between brand and customer. They are also essential for your strategic development. This happens because, when you talk to people interested in your solutions, you start to receive extremely valuable feedback . If these are inserted into their decision-making, this knowledge can lead to optimizations in various actions and areas of the company, as we will show you in the next topic. Keep reading! In what areas can Interactive Marketing be useful? To understand the usefulness of Interactive Marketing, you must bear in mind that this is a strategy that focuses on exchanging information with the public . So if you want to implement it in your company, start by forgetting the idea that your brand is in control of the relationship with customers . In the age of Marketing 4.0 , audiences are high above the market hierarchy, giving them the power to set trends, albeit indirectly.

What does that mean? The answer is simple: to execute the strategy correctly, you have to start capturing the preferences of the Buyer Persona and configure your approach accordingly. Data Capture We come, then, to the first objective that you can benefit from the practice of Interactive Marketing: data intelligence. Working with data mining is something that is becoming essential in today’s scenario, largely due to the modern consumer’s preference for custom actions. More than that, collecting data is essential for the company to develop its actions correctly, focusing, for example, on the most appropriate target audience for your content. Having access to audience demographic information, such as age, education, and location, is crucial to creating well-targeted actions. If you have any experience on the subject, you know the most used practices to collect this type of knowledge, for example, questionnaires, surveys, landing pages and quizzes are very relevant resources in this regard. What Interactive Marketing does is boost your results by capturing the interest of the public .

A survey focused on this type of strategy listened to more than 20,000 Marketing professionals and yielded a very suggestive result: 87% of those surveyed agree that the use of interactive content is much more effective in attracting the attention of Internet users. Internet. Do you want an example? Imagine that a potential client comes to your landing page and comes across quizzes and other elements with interactivity characteristics. This simple detail may be enough to keep you on the page longer, whether it’s answering the questionnaire or looking for more information about the company. At the same time that they increase the chances of conversion, the questionnaires serve a much greater purpose. With the responses logged by the visitor, you can get a better idea of ​​what stage of the funnel they are in and their preferences.

Thus, even if the Landing Page does not generate conversions, it will be useful to deepen your knowledge about the person, based on the analysis of their weak performance. Lead nurturing Data capture is essential for you to develop a strategy capable of generating leads and converting them into customers. However, for the conversion to occur, there must be a well-done nutritional approach, which is capable of differentiating itself from the different content that the Internet user consumes on a daily basis. One of the many resources that can be used in this phase of the funnel, called consideration, is infographics . By adding the element of interactivity, you give the user one more reason to consume the content , making the learning experience fun and interesting for the consumer. An excellent example in this regard is this interactive infographic created by Veracode, which provides data on the security of mobile applications for web developers.

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