Together with the will make up 42% of the Svalbard and Jan Mayen Islands Email Lists Dutch population in.  According to figures from Statistics Netherlands . The next decade, the so Svalbard and Jan Mayen Islands Email Lists called Silver surfers. In the lives of all these generations technology plays an increasingly important role in making purchases.  Have largely grown up with e-commerce. They have quickly adopted the conveniences that this entails in the past. The Silver surfers have become even more acquainted with online shopping due to Covid-19.

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There are fewer and fewer people who Svalbard and Jan Mayen Islands Email Lists are not at all comfortable with digital shopping. Despite this, the needs of each generation are quite different. Younger generations have grown up with online shopping, which gives them confidence in making online purchases. They are mainly concerned Svalbard and Jan Mayen Islands Email Lists with having a positive impact on the world and also assess organizations on this. Many of the Silver surfers have started shopping online because of corona. They also think it is important that the world is left behind for their  even more Svalbard and Jan Mayen Islands Email Lists with the lack of confidence they have in online shopping.

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At the same time, you have to deal Svalbard and Jan Mayen Islands Email Lists with enormously differing wishes from potential target groups, even within the same generation. In the book Shopping 2030: decisiveness required in a decade full Svalbard and Jan Mayen Islands Email Lists of change, we speak in this context of the ‘I-customer and the we-customer’. The we customer The we-customer is super aware and concerned with the social interest. For example, the we-customer is very much concerned with the possible environmental Svalbard and Jan Mayen Islands Email Lists consequences of the purchases he makes. Where possible, he buys sustainable and local products, which are produced under good working conditions.

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