When you want to insert your business in the online universe, you have a clear purpose: to generate opportunities. And there is no doubt that the main gateway to these opportunities is web traffic – acquiring visitors to your website or blog. Tatiana Grapsas Mar 19, 20 | 12 min read what is web traffic and how to measure it Web pages represent the basis of a Digital Marketing strategy . They are the ones who ensure the digital presence of a company. Through sites, pages or blogs, leads are attracted , Colombia Whatsapp Number List relationships are built with the public, dialogue with consumers is established and sales are closed. Hence the importance of developing strategies and actions that help companies to stand out on the Internet, attract the attention of the public and achieve the click that guarantees their visit. In this article, you will discover what web traffic is, what the main types are, and how you can explore the channels available to generate it. Enjoy reading! What is web traffic? Web traffic is the heart of a brand on the Internet. Without it, it is very possible that your audience will not get to know you and, as a consequence, you will not make the sales of your product or service as you would like. For this reason, we consider traffic as the main resource for digital visibility . We call web traffic all the reach, visits and views of a website, page or blog . In other words, it refers to the number of accesses that a content receives on the Internet. How people access and generate traffic for a particular site can vary.

The most traditional and commonly known way is by searching for information on engines like Google . But, did you know that there are many other types of traffic generation ? Next, we will show you what they are. What types of web traffic are there? There are different sources and strategies to achieve a flow of visits on a web page . Here you will see which ones you can work on in your Digital Marketing to increase the visibility of your company. Organic We know as organic all the accesses achieved in a content without the need to invest money in ads and campaigns . That is, this happens naturally, through a Google search or through a link in the content of a website, for example. The best known method to get organic traffic is Content Marketing . Once search engine optimized ( SEO ) content is created , web pages appear in search engine results based on users’ search intent.

Pay As we just mentioned, it is also possible to buy web traffic. This type of traffic occurs with investment in ads, as in the Google Ads and Facebook Ads platforms . You may be wondering why someone would pay for traffic if it can be achieved for free , right? The answer is quite simple: while organic traffic requires knowledge to produce relevant and optimized content, and time to build a consistent strategy, paid traffic is immediate and guaranteed. In short, in paid traffic, you invest so that the public reaches your website – and not the other way around. Some examples of paid campaigns are: focus on keywords relevant to your business through sponsored links;focus on targeted audiences with sponsored posts on Facebook, Instagram, and YouTube, for example;banners on other websites. Direct In this type of traffic, the one who gets the credit is the business’s branding strategy . Direct traffic happens when someone types the website on their own in the browser, with no clicks from any other source . Thus, these users usually already know the brand, the project and / or the business thanks to Brand Awareness . They are also usually quite qualified leads for conversion , once they show interest and confidence in the business. These hits can be easily tracked in Google Analytics , just like the other traffic channels.

But direct traffic is also known in the world of Online Marketing as a source of unknowns. This happens because some inconsistencies and inexplicable accesses are recorded in it, which do not correspond to the historical behavior of the website. direct web traffic google analytics Referral Referral traffic, from referral English , translates the accesses originated through the mention of your page on other websites . So that you can understand it in practice, let’s think of an example. Imagine you have a perfumery. On a given day, a blog that produces content on the subject mentions your business and adds a link to your virtual store . In this case, all accesses that come through this link will be identified as referral traffic. As you can see, this traffic works as a kind of indication and is quite important not only to attract new users, but also to show search engines that your website is relevant and useful.

To improve Referral traffic, it is important to carry out Link Building strategies , such as: Guest Posts ; Link Baiting ; produce materials in Co-marketing with other companies; earn mentions of your brand in other domains; carry out reports and market studies that generate backlinks ;among other. You can see them in detail in our complete ebook on Link Building: Social Social traffic comes from social media. That is, it occurs when the links of your pages are shared on Facebook, Twitter, LinkedIn, YouTube, among other interaction platforms . This type of traffic reinforces the need to have your business present on social networks , since they are the channels with the greatest power of engagement and viralization of content. In addition, they are an excellent source of qualified leads . That’s because if the user follows your business on social networks, it means that they are much more willing and interested in consuming what you offer.

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