n this article we will teach you a different way to make strategic plans for your business, a tool widely used by those who have already created a SWOT matrix and that will help you define the strategic actions that will lead you to success. We present the CAME Analysis , what does it consist of and how to apply it in your business? All the details here. Do not miss it! You may also be interested in: Master in Digital Marketing INDEX OF CONTENTS What is CAME Analysis? The CAME analysis is a strategic business tool that works as a complement to the SWOT analysis ( the analysis of strengths, Japan Phone Number List weaknesses, opportunities and threats, what some call the SWOT analysis ) that provides the essential information to establish the guidelines of the aspects found. after making the SWOT matrix. After identifying the context of the organization using the SWOT analysis, a series of strategies are developed in the CAME Analysis , always working with the information collected from the SWOT analysis .

Thanks to these analyzes, correct decisions can be made for the business, proposing a perfect strategic design. GUIDE How to make a digital marketing plan Download But, where did the acronym CAME come from? The CAME analysis is the result of putting together the acronyms of:Correct Front facing Maintain Exploit In English they correspond to the acronyms of Correct, Adapt, Maintain and Explore. SWOT and CAME analyzes are widely used especially in relation to strategic planning such as business plans, definition of programs and projects. Keep reading, we explain the steps to perform a CAME analysis. What is a CAME analysis and how is it done – CAME How to do a CAME analysis? Determine business objectives The first and most important thing to start the journey is to set the objectives of the company, and they must be clear and concise. In this way we will know where to point the entire business strategy. Establishing a strategy that tells us what the general objectives we want to achieve in our organization are important because it will help us prioritize the actions to take in the next steps. We recommend you use the SMART objectives that you can find in this post Perform a SWOT analysis The second step is the SWOT or SWOT analysis, to understand the situation in which the business is located, in this part the strengths, weaknesses, opportunities and threats of the company will be analyzed. Find out more about SWOT analysis in our post.

Select actions Once the SWOT analysis is finished, it is essential to select the most important actions and implement them according to their importance, impact on the business and probability of their occurrence. MASTER IN DIGITAL MARKETING Learn from the best professionals in Online Marketing I want to sign up! Perform in CAME analysis You already know which actions are most important, so the next step is to perform a CAME analysis. In this case, actions will have to be taken based on what we show you in the image: What is a CAME test and how to do it – t will be necessary to check if they are being carried out correctly. CAME analysis share types As we have explained before, the SWOT analysis is implemented to know the business situation, an analysis that can be used in almost any situation and that serves to have an overview of what is happening in the business. When we obtain all this and as you have seen in the previous image, it is time to apply the acronyms: Correct, Confront, Maintain and Exploit, the guidelines to act in each of the aspects of the SWOT matrix.

What does each action consist of? Correct: This means eliminating weaknesses or at least taking the necessary measures that are in our power to avoid having to face them and they do not influence the development of the business plan again. Confront threats: This is to prevent the same threats from going one step further, turning into weaknesses. Maintain the strengths: Just as we eliminate the threats, we will maintain the strengths by making everything positive that can influence the business stay with us. As a result we will have a competitive advantage. Exploit opportunities: This is related to the previous point in the sense that it allows you to create strategies and plan actions to turn them into strengths.

CAME analysis strategies If we take into account everything read so far and combine the internal and external elements of the SWOT analysis, we will have as a result the 4 strategies to perform the CAME analysis: Offensive Strategy This strategy, also known as attack and market positioning , is about uniting strengths and opportunities , which can be used to exploit the same opportunities in the market that the company is in, and thus differentiate itself from its competition. The key to this is to focus on strengths while exploiting new opportunities. It usually occurs in young companies or startups with innovative services. Defensive Strategy This strategy, typical of large companies consolidated in the market, arises from combining the strengths and threats that the company is facing. It is neither more nor less than facing threats by using the strengths of the business to make it stronger. Reorientation Strategy For the reorientation of the business, it is essential to unite the weaknesses and opportunities to maximize them in the same market. In this case, this strategy is designed to exploit opportunities if it is not possible to correct weaknesses. Survival Strategy This strategy tries to find out what the weaknesses of the business are and how they can be corrected to face the threats of the market and thus avoid that the weaknesses grow by reducing the negative aspects that harm the business.

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