A good tone of voice gives your brand or Honduras Phone Number organization a voice. An appropriate voice, which suits the nature of the beast. Only if you implement the tone of voice in all your written communications and apply it consistently, will your organization become recognizable. That requires a lot of empathy. Or as Honduras Phone Number the Emma Stones and Leonardo DiCaprios of this world call it: method acting. You no longer write (and think) as yourself, but as your brand. And that’s how you do it.

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Before I really start, something Honduras Phone Number important: the definition of the tone of voice. Here on Frankwatching and elsewhere on the world wide web there are plenty to be found. Lots of good ones, some not-so-good ones. Together with my colleagues and for this blog, I assume the following: Tone of voice is how the character or values ​​of your organization is expressed in words, both written and Honduras Phone Number spoken. It’s not about what you say, but the way you say it.

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And what impression that makes on Honduras Phone Number everyone who reads or hears it. This article is about implementing and maintaining that tone of voice. Because you often work with different copywriters, editors, marketers, and trainees on the texts for your organization. And they still too often let their own style and voice resound in their writings. You, your colleagues, the team, the company have Honduras Phone Number not yet (sufficiently) mastered the role. It is a bit like Jan Smit in the film Het Bombardement:

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