Although television is currently going through a difficult time, in which the boom in streaming and new content access services has blown up its audiences, the medium has been, until not long ago, the great queen of entertainment. Television has held a place of honor in homes and a prominent position in leisure practices. He did it very quickly, Uganda Email List since his arrival in our lives is historically recent and he settled in a matter of not many years. In the 1930s, radio was still the most fashionable and emerging mass medium, but television was already beginning to make a timid appearance. BBC television broadcasts, for example, began experimentally in 1932 and regularly in 1936.

In Spain, searching for the keyword television in the BNE’s Digital Newspaper Library yielded many results in the 1930s. It was, for example, material for the dissemination manuals that were then advertised in the press to improve job prospects with self-training. One invited to obtain the “necessary preparation” to work in “radio, television and talkies.” A 1936 Radio Institute advertisement invites “men of action” to “seize the brightest opportunity in all your life: enter the most important of modern industries right now.” It was the radio, but also “the new metal bulbs” that made “television a fact.” In that decade, Spain did not have experimental broadcasts like the British ones, but there was great interest. Isabelo Herreros in his book El cook de Azaña. Leisure and gastronomy in the republic tells that television was about to arrive in the spring of 1936.

The newspaper library shows that there were proposals from private stations during that year throughout the Republican years to launch television stations (which would have advertising: limited to 150 words per hour), which did not follow up for one reason or another. The media showed a lot of interest in the new technology. In August 1936, Estampa magazine published , for example, an article by one of its correspondents. He has been in one of the live television broadcasts that the French Post Office (which has launched TV in France) makes public so that people can see what the new medium is like. After queuing to enter the rooms, which they pass in small groups, with many Parisians (who make it clear that they will not fall unless the price of televisions falls), the chronicler discovers the secrets of the new medium. The journalist tells, for example, the surprising makeup that people who put themselves in front of the cameras must apply so that they can give ‘well’ on the screen.

The lips are painted black, the face and hands purple, and the eyebrows and eyelids blue. The war and the postwar period slowed down the potential development of television in Spain, which would not reach until the 1950s. This is how TVE was released The first television broadcasts in Spain were in 1956 (previously broadcasts from other channels such as the BBC had been captured on televisions by different fans of the medium). Televisión Española premiered with a live broadcast on Sunday, October 18, 1956. There were three hours of programming in which, as recalled in the Weekly Report program in which the 50th anniversary of the broadcasts was celebrated, one of its producers, “almost everything failed.” Since the viewers did not know what to expect, they did not realize what was going wrong. The first broadcasts were launched from a chalet on the Paseo de la Habana, in Madrid, and reached only a few kilometers around the city. So, in Spain there were only 600 receiving television sets. However, the new medium quickly became a success.

Despite the fact that the devices were very expensive, people bought televisions (they paid for them in installments) and the park was growing (also the range of the signal). Those who did not have TV watched it at a neighbor’s house, in store windows or in a bar. In 1957, the news and the weather began to be broadcast (at first, the weathermen painted their forecasts with chalk on a map and had very little credibility among the audience). The presenters of those early shows quickly became very popular (although as one of those pioneering presenters, Blanca Álvarez, recalled years later, they were very poorly paid and lived a long way from the stars). An image from the RTVE archive of Reina por un día Television quickly incorporated the contests, which became the highlight of the broadcasts. Reina por un día was the great success of 1964 and the first television reality show in Spain: it was a sociological phenomenon and its producers received a week the equivalent of a room full of sacks of letters from women who wanted to be the stars.

Where there is TV, there are advertisements And where there are television broadcasts (although now public television has no advertising) there are advertisements. Brands and companies were very present in the early days of television. You just have to look a little at one of the historical photos in Reina’s TVE archive for a day to see the still very popular logo of a well-known retail brand, for example. On the 50th anniversary of TVE in Spain, the History Channel launched a documentary on the principles of television advertising in the country and what differentiated it from the advertisements of that time, at the beginning of the 21st century. When television began, audiovisual advertising did not start from scratch, because advertising in cinemas was also audiovisual.

Jo Linten , a Belgian creative who ended up in Spain by chance, and the Moro brothers were the pioneers of Spanish television advertising. The Moro brothers promoted advertising animation, which they did on old X-rays because buying the right celluloid was impossible. The key to those 1950s commercials was in the mix between animation and a very catchy song, which was tailor-made to emphasize key moments in the story and which the consumer ended up memorizing. The advertising jingle remained the essence of what made commercials work in the 1950s and 1960s. The types of products that dominated advertising were also changing. In the 1950s, in a country that continued to suffer from post-war hunger, what was advertised the most was food, because it accounted for 50% of family spending.

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