In a customer journey map, the (emotional) experience Turkey Phone Number of the customer is always central. The customer journey map as a content compass Customer journey mapping is not something you do in between. It takes time to get into the mind of the customer. Especially if you are going to conduct interviews and work Turkey Phone Number with real customer experiences. But the investment pays for itself doubly. A customer journey map helps you determine direction and set the course.

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It’s your content compass! With a customer Turkey Phone Number journey map you map out where the greatest opportunities lie for: Recycling good content Optimizing existing content Creating new content If you have worked out all the data about your customer in a customer journey map, you are halfway there . By adding a content map to your customer journey map, you translate the content opportunities into Turkey Phone Number concrete action points for you and your team. For now, I’ll go further into recycling, optimizing and creating content based on your customer journey map.

Are Using Video Marketing

Recycle Content When analyzing the customer Turkey Phone Number journey map, the easiest thing to do is first to see which content is currently helping your customers. After all, you already have this content. Check which existing content supports the customer journey. For example, are customers satisfied with the instructional Turkey Phone Number video on your website? Put it in the spotlight and make sure the video is easy to find. Even smarter is to recycle existing content into multi-usable content.

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