Within one generation the way we Swaziland Email List shop has completely changed. Due to the rapid succession of these changes, the next 8 years may be even more impact than the past 24 years. Who is the consumer of the future, how will Sao Tome and Principe Email List shopping be in 2030? And how do you take the I and the we customer into account? A generation ago, the retail world looked uncluttered. If you were in need of new clothing, furniture or electronics, you visited a retailer in your area. Suppose you wanted to buy a new Sao Tome and Principe Email List television in 1998, the customer journey looked something like this: you visited a retailer in your area to orient yourself.
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At home you had already leafed through Swaziland Email List a catalog from which three models remain. The salesperson recommended one of the models, which happens to be the most expensive, because of the quality of the image. The chosen model was out of stock at the time of your purchase, but should arrive 2 weeks Swaziland Email List later. Unfortunately it all took a little longer and you had to contact us yourself, but about 5 weeks later you were in possession of a new Philips widescreen television. The current customer journey Due to the bird’s Sao Tome and Principe Email List eye view of e-commerce in recent years, the offer is almost unlimited and also the level of service unlimited. Location is hardly a reason to choose a particular store, everything is delivered everywhere.
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Often the next day and for Swaziland Email List free too. Consumers are increasingly demanding and increasingly expect retailers to deliver top performance on every aspect of the customer journey. What exactly does this mean for the way we shop in the future? consists of many uncertainties. By combining the most important uncertainties and developing scenarios based on this, possible world views are created. In this article I will elaborate on this. Also read: More sustainable Sao Tome and Principe Email List online shopping? Tips for entrepreneurs and consumers Who is the consumer of the future? Today’s teenagers or are the young professionals and young parents of 2030.