IMF Business School · Masters in Marketing and Digital Communication Become a professional with the best school to study digital marketing in person or online Monographic course on Internet Law at CEF.- Center for Financial Studies Know the legal responsibilities that exist in the digital environment to protect your company YouTube, Italy Email Database  the popular online video storage website owned by Google, has officially announced that its advertising revenue will be shared among the authors of the most popular videos on the web.

In this way, the participation program of YouTube users will be gratified, thus allowing them to generate income with those graphic documents that achieve a certain notoriety and popularity.

Despite the fact that YouTube has not achieved the expected economic profitability so far, it does not seem that this poses a problem to carry out this initiative despite criticism from some Google investors.

Although until now, there were ways to generate income thanks to the previous participation program that users could join after a formal request, in this new system, if a video gains popularity, its creator will receive a notification via email that will allow Start earning money from shared revenue from advertising.

For now, this new program will only be operational in the US and at the moment the criteria or the level of popularity that any video must reach to receive this notification is unknown.

When everything in the world of advertising seemed to be invented, added to the difficult situation of the sector itself and the crisis of the written press, we received an innovative and striking advertising proposal baptized as “VIP” (for the acronym in English of video in print, printed video) that integrates the video advertisement as an advertising medium between the paper pages of a magazine.

Entertainment Weekly, a weekly US publication, will be a pioneer in this new advertising modality by integrating a video between its pages for the first time in history, although for now it will only reach its subscribers in New York and Los Angeles.

Its operation, similar to that of the already classic musical greetings, will surprise the reader when, when turning the page, an advertising video spot will begin to play automatically through a small and thin screen.

Alternatively, the reader will have other options and buttons that allow the reproduction of different included content such as previews of television series, promotions or advertisements. Pepsi and CBS will be the first two companies publicized through this new advertising device.

It is evident that this new advertising system developed by the Americhip company carries a high cost in terms of technology and each of its components, where to highlight its screen, similar to that of a mobile phone and with a thickness of 2.7 millimeters and a battery with an approximate duration of 70 minutes but that can be recharged.

 

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